How to Find an Insurance Broker for Your Business

Insurance should be one of the first lines of defense for entrepreneurs and small business owners. If something goes wrong, having the right coverage can make a critical difference in protecting your business and covering potential damages. This post covers what you need to know to find the right insurance policies for your business.

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• How to Find an Accountant
• How to Find a Business Attorney

Tips for Finding the Right Insurance Broker or Agent

Understand the Difference Between Agents and Brokers

Insurance agents and brokers are not the same. Agents typically represent one insurance carrier and only offer policies from that provider. Brokers, on the other hand, have access to multiple carriers and can compare policies from different sources. While there are exceptions, brokers often have more flexibility to help you find a policy tailored to your specific needs.

Find a Specialist in Commercial Insurance

Having a great personal insurance agent doesn’t mean they have expertise in commercial policies. Business insurance can be complex, so always ask whether your broker or agent specializes in commercial coverage. Find out what kinds of businesses they have worked with and what types of policies they typically secure. If they don’t have the expertise you need, they may be able to refer you to someone who does.

Identify Your Business’s Unique Risks

Every business is different, and your insurance should reflect that. While most businesses need general liability insurance, you may also need specialized coverage depending on your industry. For example:

• Tech companies may need coverage for data breaches.
• Creative businesses might require intellectual property insurance.
• Brick-and-mortar stores could need specific property or inventory coverage.

If your business has unique risks, work with a broker or agent who understands those challenges and can find the right policy for you.

While discussing your insurance needs with your broker, you may also want to discuss how to limit your personal liability.

Ask for Referrals

One of the best ways to find a great broker or agent is through referrals. Talk to other entrepreneurs in your network to see who they trust for their business insurance. Businesses similar to yours, especially those that have successfully scaled, can often provide the best recommendations.

Protecting Your Business with the Right Coverage

Finding the right insurance isn’t just about checking a box—it’s about protecting everything you’ve built. A knowledgeable insurance broker or agent will help you assess your risks, understand the coverage you need, and ensure you’re prepared for whatever challenges come your way. Take the time to ask the right questions and choose a policy that truly fits your business needs.

*This article is general in nature and is not legal advice.